SHOPIFY WEB DESIGN & DEVELOPMENT FOR GROWING BRANDS
Shopify stores fast, strategic, and built to sell for your growing brand.
I help founder-led brands turn an off-the-shelf Shopify theme into a store built around how their customers actually shop. Custom theme work, strategic integrations, and the kind of details a template can't deliver on its own.
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10+
Years web
dev experience -
5
Enterprise websites reaching millions of users
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12+
National brand
websites
Agency & Enterprise Work:
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Web Design • Shopify Development
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Web Development • CRO Implementation
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Shopify Development
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Web Development
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Web Development
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Web Development • CRO Implementation
Recent Work:
Relic Modern
WEB DESIGN | SHOPIFY DEVELOPMENT
In progress
Onyx Interiors
WEB DESIGN | WEB DEVELOPMENT
In progress
Crescent Peak
WEB DESIGN | WEB DEVELOPMENT
In progress
Mannings Design
BRANDING | WEB DESIGN | WEB DEVELOPMENT
Services
A Shopify store is easy to launch. A Shopify store that sells is harder. Every project starts with strategy and ends with a store built around how your customers actually shop.
Shopify Design & Development
Custom Shopify stores built around how your customers actually shop. Whether it's a new store, a theme overhaul, or custom features, every decision is focused on a smooth buying experience and strong conversion.
CRO Audits & Optimization
CRO (Conversion Rate Optimization) is the process of improving the percentage of visitors to your Shopify website that convert into customers. This involve a deep analysis of why the design and structure of your store is preventing conversions.
Shopify Migration
Moving to Shopify from Squarespace, WordPress, BigCommerce, or Wix. Full migration handled end-to-end (products, content, SEO, redirects) so your store launches without losing rankings or revenue.
Custom Theme & Feature Development
When an off-the-shelf Shopify theme can't deliver what your brand needs. Strategic design, custom Liquid templates, third-party integrations, and the features your store actually requires.
I've spent over a decade doing agency and enterprise web design and development work for national brands. I now run an independent Shopify development studio where I help e-commerce brands build Shopify stores that sell.
My goal when working with my e-commerce clients is not to be a one-off developer, but to be a partner in your business. I aim to deeply understand your brand so I can build a store that speaks directly to your customers.
I live in Charlotte, NC with my wife and our two kids. I love being on the water, playing any racquet sport, watching Formula 1 and MLS, analyzing movies, and spending time with my family.
From concept to completion. A single point of contact for every step of your Shopify store journey.
An initial conversation to understand your brand, your products, your customers, and where your current Shopify store is falling short. We align on business goals, timeline, budget, and what success looks like before any work begins.
A deep review of your existing Shopify store (or competitor stores if you're launching fresh) covering theme, product pages, navigation, checkout flow, page speed, and analytics. You get a clear proposal outlining the work, deliverables, timeline, and investment.
A collaborative session to define your brand voice and visual direction alongside your ideal customer, their buying journey, and the objections that block them from purchasing. This is the foundation every design and copy decision is built on.
Strategic planning of your collection structure, product page layouts, navigation, URL strategy, and redirect plan if you're migrating. Keyword research and on-page SEO are baked in from the start so your store ranks and converts.
High-fidelity Figma mockups for every key template, including homepage, product detail pages, collection pages, cart, and content pages, designed around your customers' buying journey, with conversion and brand expression treated as a single goal.
Whether it's a custom Liquid theme built from scratch or strategic customizations to an existing theme, the build is shaped around what your store actually needs. New sections and templates, app integrations (reviews, subscriptions, shipping, analytics), performance work, and clean handoff so your team can manage content through the Shopify admin.
Thorough testing across devices and browsers, product and customer data migration if you're moving platforms, 301 redirects to preserve SEO, payment and shipping configuration, and a coordinated go-live so launch day is uneventful.
Post-launch CRO experiments, performance monitoring, content updates, and app maintenance to keep your store improving over time. Your store is a revenue channel, and it should keep getting better, not stagnate after launch.
Get a Free Store Audit
Connect
Request a free Shopify store audit and find out what's holding your website back. Tell me about your business, your goals, and I'll get back to you within one business day.
Book a free 30 minute consultation
Let's chat about your business, your goals, and how your website needs to support them.